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When customers gave us feedback that they wanted to feel like they were cutting through the water when they swim, we probably should have checked if this was metaphorically speaking. Turns out it was, and putting sharp blades on swimwear wasn’t going to cut it, metaphorically speaking. So we literally now have an excess supply of dangerous swimwear to figuratively slash from our books. 

This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.