Loud Proud

On their regular tropical island holiday jaunt, the design team searched the racks of every souvenir shop to find the very worst Hawaiian shirt on sale. Returning to the office, we laid them out and crowned one as the absolute champion of bad taste, which would become our guiding light for the latest swimwear collection. For when your brain protests but your eyes linger, the buds of love may blossom. 

This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.