High Lights

Adventure influencers are creating a new market for our swimwear by encouraging their followers to ditch their unsexy, fleecy outer layers and adopting a more aesthetically pleasing, algorithm-friendly approach to mountaineering. Stripping down and conquering some of the world’s greatest peaks in bare skin may sound stupid, risky and life threatening but when weighed up against the higher engagement levels on offer, the choice is obvious. As the tech bros say, trust the algorithm to unlock our true human potential. 

This print is a placement so the pattern will appear exactly as you see it in the photos, except of course larger or smaller sizes will have more or less of the print on display. Best of all this print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.